Short-term thinking is pretty much the norm nowadays. Shareholders are much more interested in a company’s quarterly results than they are in its long-term sustainability strategy. Targets must be met as quickly as possible. Wishes must be satisfied at double quick time. Quick success, quick profits, everything as quick as possible. I call this the “Amazon Prime Principle”. Want it today, have it tomorrow. In the fast-paced life of the 21st century there’s little room for patience.