Thoughts & Insights

OUBEY – a Master of the Long-Haul

More than 11,000 hits on YouTube, over 100 followers on facebook

Some of videos and posts on the social web are real shooting stars that top the million mark in next to no time. Others, like the videos and post of the American Museum of Natural History, gain a large audience due to the international prestige of the institution that produces them. Still others that belong to neither of these two categories, reach deadlock after a certain time.

OUBEY in the internet belongs to none of these categories. From a starting position of total obscurity, ever since the website launch at the Center for Art and Media (ZKM) in Karlsruhe, there have been signs of a steadily growing worldwide interest that accelerates and deepens as time goes by.

This is exactly what we had hoped for and wished to achieve – to use our own initiative and the communication platforms of the internet to gain the interest of increasing numbers of people for OUBEY, his art and this project without any form of advertising, without relying on established institutions and speculative spectacular actions and campaigns.

We send our sincere and heartfelt thanks to all those who have accompanied us on our journey and supported us in all manner of ways. The feedback we receive from many unknown people in the social web is a valuable incentive that encourages us to continue on our chosen path with renewed and unflagging determination.