News & Media
Stefan Sagmeister On the Relevance of the Awards
I wish the art of OUBEY, which is at least as remarkable and unusual as the design of this very first book about this art, the greatest possible public attention.
“Naturally I am always happy when a book design from our studio receives an award. In the case of the OUBEY MINDKISS book, I am especially pleased for three reasons: first of all, because it has been awarded not just one, but all of three absolutely first-class and outstanding international design prizes, which is quite a rare occurrence. Secondly, because I feel a very strong connection with the OUBEY project, due to the close and excellent collaboration, from which the idea for this book arose several years ago. And thirdly because, most of all, I wish the art of OUBEY, which is at least as remarkable and unusual as the design of this very first book about this art, the greatest possible public attention.
With the design of the MINDKISS book we took up the challenge of creating a suitable framework for an unusual connection between art, science and philosophy, as it is uniquely expressed in OUBEY’s work. From the first look at the outside, we wanted to arouse the viewer’s curiosity to discover the inside as well, to discover OUBEY’s art. That we seem to have succeeded in this, and that the juries also see it that way, gives me great pleasure.”